What Urèz means to us.
Back then clubwear was indestructible and looked just as wild before an all-nighter as it did after one. After all, partying was often a survival practice. Urèz is going to be your uniform to survive the night. A perfect symbiosis between highend fashion und underground techno. It’s not only a label, it’s a lifestyle. A piece of culture, art. An exclusive community besides the mainstream. We are not part of the glitz and glamour fashion world, we neither want to. We rather want to connect the underground anti-establishment techno movement to new habits and desires. A new style that embraces more than just the show-off lifestyle. We see the future and we kiss it.